Read The Corporate Communications Bible by Robert L. Dilenschneider Free Online
Book Title: The Corporate Communications Bible|
The author of the book: Robert L. Dilenschneider
Edition: New Millennium Entertainment (CA)
Date of issue: January 1st 2003
Format files: PDF
The size of the: 570 KB
City - Country: No data
Loaded: 1588 times
Reader ratings: 5.4
ISBN 13: 9781893224087
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Public relations -- the power to influence perception -- has never been more critical to success. In today's media-saturated, Internet-driven, fast-breaking global security, it can help us achieve our goals -- or undo us. In this comprehensive manual, the "Father of Public Relations" shares his battle-tested secrets on how all of us can form a positive image -- whether we're a Mom and Pop deli or a CEO. This eminently practical guide offers sound advice on every aspect of corporate communications: - How to get the media on your side.
- How to prepare for, respond to, and use a crisis to your advantage.
- How to make speeches and presentations with confidence and ease.
- How to transform your career through the power of the written word.
- How to master up-to-the minute methods for keeping communications vital.
Highlighted by interviews with experts in every area of communications, this is an invaluable resource no businessperson can afford to be without.
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Read information about the authorRobert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world's foremost communication gurus and leadership coaches. Dilenschneider started in public relations in 1967 in New York.
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